About Us
Welcome to PureRug! We are a family-owned business with a deep passion for bringing premium Persian and Oriental rugs to homes across the world. Our goal is to offer luxurious, handcrafted rugs that reflect beauty, tradition, and quality.
Our Story
Founded by a family with over 2 decades of experience in the rug industry, PureRug was born out of our love for authentic Persian and Oriental rugs. Our journey began with a simple idea: to bring the timeless beauty of handwoven rugs into modern homes. We pride ourselves on our rich heritage, and every rug we offer tells a unique story.
Our Commitment to Quality
At PureRug, quality is our number one priority. We work directly with artisans and craftspeople from villages, ensuring that each rug is made with the finest materials and the highest level of craftsmanship. Every piece undergoes a meticulous inspection to ensure that it meets our strict standards before it reaches our customers.
Customer Care
As a family business, we believe in the importance of building lasting relationships with our customers. From the moment you browse our collection to the moment your rug arrives at your door, we are dedicated to offering exceptional customer service. We’re always here to assist with questions, concerns, and advice to help you find the perfect rug for your space.
Handcrafted Excellence
Our rugs are all handcrafted by talented artisans, who use traditional weaving techniques passed down through generations. Each rug is unique and designed to last for years, becoming a treasured part of your home. Whether you’re looking for a classic design or a more modern piece, we have something to suit every taste and home style.
Our Global Reach
While we are based in the UK, our rugs have made their way into homes all over the world. Through our online store, we ship to various countries, ensuring that our customers can enjoy the luxury of a Persian rug no matter where they are located. We take pride in our ability to bring the best of traditional craftsmanship to customers globally.
What Our Customers Say
"I bought a pair of small Persian Kashan rugs identical, Matt is really helpful, he helped me choose the right size and my living room just looks amazing now! Thanks" - Travis.